Brand Health

Swyftx

AustraliaAustralian Crypto Exchanges

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Share of Search

Note: Displaying March 2026 dataset (April 2026 volume data pending provider release).

Swyftx

6.0%

18.1k search volume

vs Feb 26↓ -18.5%

vs Mar 25↓ -45.3%

Coinspot

81.1%

246k search volume

vs Feb 26↑ 0.0%

vs Mar 25↓ -45.3%

Kraken

8.9%

27.1k search volume

vs Feb 26↑ 0.0%

vs Mar 25↑ 0.0%

Coinstash

0.5%

1.6k search volume

vs Feb 26↑ 0.0%

vs Mar 25↓ -33.3%

Independent Reserve

2.7%

8.1k search volume

vs Feb 26↓ -18.2%

vs Mar 25↓ -33.1%

Binance Australia

0.8%

2.4k search volume

vs Feb 26↓ -17.2%

vs Mar 25↓ -45.5%

Search Volume (Last 2 Years)

Market Demand query: “Australian Crypto Exchanges”

Social Share of Voice

Swyftx

31.7%

124 mentions(+118 vs Mar)

Social Sentiment

11% Pos

89% Neu

0% Neg

Coinspot

15.9%

62 mentions(+47 vs Mar)

Social Sentiment

9% Pos

91% Neu

0% Neg

Kraken

13.8%

54 mentions(+51 vs Mar)

Social Sentiment

4% Pos

95% Neu

1% Neg

Coinstash

21.7%

85 mentions(+65 vs Mar)

Social Sentiment

7% Pos

92% Neu

1% Neg

Independent Reserve

14.6%

57 mentions(+49 vs Mar)

Social Sentiment

10% Pos

90% Neu

0% Neg

Binance Australia

2.3%

9 mentions(+9 vs Mar)

Social Sentiment

6% Pos

94% Neu

0% Neg

Share of Recommendation

Swyftx

25.5%

15 mentions7 ChatGPT · 8 Gemini

Stability

66%

Sentiment

Positive

Coinspot

29.6%

18 mentions10 ChatGPT · 8 Gemini

Stability

74%

Sentiment

Positive

Kraken

2.7%

1 mentions1 Gemini

Stability

10%

Sentiment

Positive

Coinstash

0.8%

0 mentions

Stability

Sentiment

Positive

Independent Reserve

17.3%

11 mentions5 ChatGPT · 6 Gemini

Stability

50%

Sentiment

Positive

Binance Australia

13.7%

8 mentions4 ChatGPT · 4 Gemini

Stability

41%

Sentiment

Positive

Other

10.4%

6 mentions6 Gemini

Top Discovered Brands

ATO(4)AUSTRAC(3)ASIC(2)

Share of Recommendation by Category Entry Point

Swyftx

Coinspot

Kraken

Coinstash

Independent Reserve

Binance Australia

Other

Best Crypto Exchange Options

Trustworthiness of Exchanges

Tax Compliance

Withdrawal Processes

User Experience

Fees and Costs

Regulatory Compliance

The 35 questions we prompted Gemini & ChatGPT

Below are the exact prompts we ran across ChatGPT and Gemini.

Category Entry Point	AI Prompt	ChatGPT Recommended	Gemini Recommended
Best Crypto Exchange Options	Which crypto exchange is the best in Australia?	CoinSpot, Binance, Independent Reserve	CoinSpot, Swyftx, Binance Australia, Kraken, Independent Reserve
Best Crypto Exchange Options	What are the top-rated crypto exchanges for Australians?	CoinSpot, Binance, Independent Reserve	Coinspot, Swyftx, Independent Reserve, Kraken, Binance Australia
Best Crypto Exchange Options	Which Australian crypto exchanges are recommended?	CoinSpot, Binance Australia, Independent Reserve, Swyftx	CoinSpot, Swyftx, Independent Reserve, Digital Surge, Binance Australia
Best Crypto Exchange Options	What is the most reliable crypto exchange in Australia?	CoinSpot, Binance Australia, Independent Reserve	Independent Reserve, Coinspot, Swyftx
Best Crypto Exchange Options	What are the leading crypto platforms in Australia?	CoinSpot, Swyftx, Binance Australia	Swyftx, Coinspot, Independent Reserve, Binance Australia, Kraken
Trustworthiness of Exchanges	What is the most reputable crypto exchange in Australia?	CoinSpot, Independent Reserve	CoinSpot, Swyftx, Independent Reserve
Trustworthiness of Exchanges	Which Australian crypto platform can I trust the most?	CoinSpot, Swyftx, Independent Reserve	Independent Reserve, Coinspot, Swyftx
Trustworthiness of Exchanges	What are the safest crypto exchanges for Australians?	CoinSpot, Binance Australia, Independent Reserve	Independent Reserve, Swyftx, Coinspot, Kraken
Trustworthiness of Exchanges	Which crypto exchange has the best reputation in Australia?	Independent Reserve, CoinSpot	CoinSpot, Swyftx, Digital Surge
Trustworthiness of Exchanges	What is the most secure crypto trading platform in Australia?	CoinSpot, Swyftx	CoinSpot, Swyftx, Independent Reserve
Tax Compliance	What are the tax obligations for crypto trading in Australia?	—	Australian Taxation Office, ATO
Tax Compliance	How does the ATO view crypto transactions in Australia?	—	ATO
Tax Compliance	Do I have to declare crypto earnings to the ATO?	—	ATO
Tax Compliance	What should I know about crypto taxes in Australia?	—	Australian Taxation Office, ATO
Tax Compliance	Are there reporting requirements for crypto exchanges in Australia?	—	Swyftx, Coinspot, Independent Reserve, Binance Australia, AUSTRAC
Withdrawal Processes	What is the process for withdrawing AUD from a crypto platform in Australia?	Swyftx, Coinspot, Independent Reserve	Swyftx, Coinspot, Independent Reserve, Binance Australia
Withdrawal Processes	How do I cash out my crypto to AUD in Australia?	CoinSpot, Swyftx, Binance	CoinSpot, Swyftx, Binance Australia
Withdrawal Processes	What are the steps to withdraw Australian dollars from a crypto exchange?	Swyftx, Coinspot, Kraken, Coinstash, Independent Reserve, Binance Australia	Coinspot, Swyftx, Independent Reserve, Binance Australia
Withdrawal Processes	How can I convert my crypto to AUD in Australia?	CoinSpot, Swyftx, Binance	Coinspot, Swyftx, Independent Reserve, Binance Australia
Withdrawal Processes	What should I know about withdrawing AUD from crypto exchanges?	Binance, CoinSpot, Independent Reserve	Swyftx, Coinspot, Independent Reserve, Binance Australia
User Experience	What is the most user-friendly crypto platform in Australia?	CoinSpot, Swyftx	Swyftx, Coinspot
User Experience	Which Australian crypto exchange is easiest to use?	CoinSpot, Swyftx	CoinSpot, Swyftx
User Experience	What are the best crypto exchanges for beginners in Australia?	CoinSpot, Swyftx, Binance Australia	Coinspot, Swyftx
User Experience	Which crypto trading platform has the best interface in Australia?	CoinSpot, Swyftx	Swyftx, Coinspot, Binance Australia
User Experience	What are the top-rated user-friendly crypto exchanges in Australia?	CoinSpot, Swyftx, Independent Reserve	Coinspot, Swyftx, Coinstash
Fees and Costs	What are the cheapest crypto exchanges for trading in Australia?	Binance, CoinSpot, Swyftx	Binance Australia, Kraken, Independent Reserve, Swyftx
Fees and Costs	Which Australian crypto platform offers the best rates?	CoinSpot, Swyftx	CoinSpot, Swyftx, Independent Reserve
Fees and Costs	What are the fee structures of crypto exchanges in Australia?	CoinSpot, Swyftx, Binance	Swyftx, Coinspot, Independent Reserve, Binance Australia
Fees and Costs	How do the fees compare among crypto exchanges in Australia?	CoinSpot, Swyftx, Binance, Independent Reserve	—
Fees and Costs	Which crypto trading platform is the most cost-effective in Australia?	Swyftx, CoinSpot	Binance Australia, Kraken, Independent Reserve
Regulatory Compliance	What is the legal status of crypto exchanges in Australia?	—	—
Regulatory Compliance	Are there regulations governing crypto trading platforms in Australia?	—	AUSTRAC, ASIC
Regulatory Compliance	What should I know about the legality of crypto exchanges in Australia?	Swyftx, Coinspot, Independent Reserve	Swyftx, Coinspot, Independent Reserve, Binance Australia
Regulatory Compliance	Is trading crypto compliant with Australian laws?	—	AUSTRAC, ASIC, Swyftx, Coinspot, Independent Reserve
Regulatory Compliance	How are crypto exchanges regulated in Australia?	—	Swyftx, Coinspot, Independent Reserve

Swyftx

Share of Search

6.0%

81.1%

8.9%

0.5%

2.7%

0.8%

Search Volume (Last 2 Years)

Share of Search — March 2026

Social Share of Voice

31.7%

15.9%

13.8%

21.7%

14.6%

2.3%

Social Share of Voice — Last Completed Month

Social Share of Voice by Channel

Share of Recommendation

Swyftx

25.5%

Coinspot

29.6%

Kraken

2.7%

Coinstash

0.8%

Independent Reserve

17.3%

Binance Australia

13.7%

Other

10.4%

Share of Recommendation by Category Entry Point

The 35 questions we prompted Gemini & ChatGPT

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